Talent attraction model of North Savo – impact through collaboration

When the goal is to raise awareness of North Savo among job seekers in a way that positions the region as an attractive place for work, study, and living, close regional collaboration and effective actions are required. The region’s appeal and retention power directly impact the availability of skilled labor, which in turn ensures the conditions for business growth.

The primary objective of the Talent First project (Talent attraction model of North Savo project) is to attract new talent and workforce to the region, enhance the region’s appeal and retention power, and build collaborative networks.

Concrete actions within the project include regional network-based cooperation, developing a joint operational model, creating pathways to facilitate the attraction of talent, and a variety of marketing and communication activities, such as the website, talent stories, campaigns, and events.

Websites in Finnish and English

Talent First developed a website that regularly publishes content from the perspectives of talent and expertise. The site promotes national and international visibility, shares regional stories, articles, and general information with talent, and also supports recruitment efforts for local businesses.

The site will highlight the positive buzz that raises the entire region’s attractiveness and increases its appeal. It will feature, among other things, local phenomena, expertise, housing, culture, and quality of life, and will share talents’ experiences through various stories. These include career stories, migration stories of international experts, and narratives about work culture. Additionally, the site will showcase regional leading expertise and the opportunities offered by networks.

Building collaboration with partners

Throughout the project, close collaboration will take place with North Savo businesses, educational institutions, and municipal partners. The project is based on working across municipal, organizational, and corporate boundaries. Communication will be carried out from the perspective of talent and with the aim of raising the visibility of regional expertise. The activities are planned to continue even after the project ends.

There are currently 12 partners in the project, and new partners are welcome to join after the project concludes. The project is managed by the City of Kuopio. Below are the project partners:

• Municipalities: Kuopio (project administrator), Iisalmi, SavoGrow (municipalities: Suonenjoki, Rautalampi, Tervo, Vesanto, Pielavesi, and Keitele)
• Educational institutions: Savonia University of Applied Sciences, UEF
• Public operators: Wellbeing services county of North Savo
• Private operators: Charles River, Novapolis, Kuopio Region Chamber of Commerce, Kuopio-Tahko Marketing, Medikro, PeeÄssä
  
  Learn more about the partners

Project duration: September 1, 2023 – December 31, 2025

Talent First (Talent attraction model of North Savo – impact through collaboration) is financed by the South Savo Centre for Economic Development, Transport and the Environment (North Savo ESF+), the European Union, and 12 North Savonian cooperation partners (September 1, 2023 – December 31, 2025)